Thursday, August 1, 2013

A Healthier Makeup Choice: The "Hourglass" Collection at Sephora



"Organic, all natural, no parabens, gluten free..."  These phrases are thrown around all the time now and not everyone knows what they mean or why they matter.  While I like to consider myself pretty well informed it just feels like a ton of information to cram into my head.  I should be used to it but every day there's a new death chemical to look out for.  Let me start with the fact that I've a gluten allergy and I've been a pretty strict vegan since 2004.  I know it takes me a bit longer to shop than most because I'm constantly reading labels and Googling ingredients on my phone to learn what's in the foods I eat.  Now, I'm a big believer in the idea of "Don't eat what you can't pronounce".  However you can't always apply that to your cosmetics.

So with makeup we're seeing beauty products that all say "paraben and phthalate free.. Blah blah blah".  I want to explain to you super quickly what these guys are.  Wikipedia simplified it into plain English by saying parabens are preservatives used to kill fungus and bacteria but have been found in breast cancer tumors.  They're also known to mimic estrogen (Yikes!).  Phthalates are used in plastics to increase flexibility (I don't know what they're doing in my makeup).  There are tons more nasty guys to keep away from, but I simplify it for myself.  No parabens, no synthetic dyes, fewer crazy chemicals and not tested on animals.  However, this is a long list that is difficult to meet if you want to product to mimic your skin tone.  Difficult, but not impossible.

Say hello to HOURGLASS, found at Sephora.  I met a few of the reps one day while I was looking for a
CC.  Let me just shout it from the rooftops... "I'm in LoooVE!"  Their products are amazing.  The majority of their makeup is vegan friendly, phthalate/sulfate/paraben free and gluten free.  Their Immaculate line has stolen my heart.  It's a liquid to powder foundation that you layer depending on how much coverage you'd like.  And they have a pretty wide range of colors.  Now for me, that's really important.  A lot of makeup lines seem to have a really big variety of beige and nudes and maybe two browns.  Hourglass has moved beyond the two shades of brown phase and into reality with several options that differ within their Complexion collection.  There are also water based cheek stains that everyone can use.  I'm not exaggerating on this one.

At Sephora I had a wonderful makeup artist with alabaster skin who used the same stain as I who has somewhere between a cafe au lait and a mocha tone.  What sells me is that this company doesn't market itself like a hippy dippy company.  They're in Sephora holding their own alongside Chanel and Dior with that understated yet chic labeling.  They aren't super cheap but you're paying for quality.  And after trying a million different cosmetic brands this is the one I'm actually sticking with. 

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