Tuesday, August 13, 2013

A Tinted Moisturizer That Covers Like Foundation

I've always had a hate/hate relationship with tinted moisturizers. The idea behind them is to moisturize while also providing light coverage to even out the skin tone. As someone with hyperpigmentation on the face the word "light" before the word "coverage" makes me cringe. I often go bare faced but when I do decide to cover my spots, I want them completely concealed. My issue with tinted moisturizers was that I did not find them to be buildable. They were all the rage before BB and CC creams exploded on the makeup scene. Many makeup enthusiasts and MUA's alike had either ditched or forgotten about them since. I have to admit that I did myself until I came across Jouer Matte Moisturizer Tint.

I was so over the tinted moisturizer band wagon because I could not find one that I liked. In addition to not covering well, they often made you look shiny after a few hours of wear. After expressing my thoughts on tinted moisturizer to a colleague, they refused to let me give up on the product and recommended that I try Jouer. I checked it out online, and what immediately differentiated the brand to me was that they offered a matte option of the product. As a Makeup Artist who has unisex clients matte is always best for men, but if a female has oily skin you want to mattify her skin as much as possible. After weighing the pros and cons I decided to roll the dice and get a few tubes.

I first gave the Matte Moisture Tint a try while working at a photography studio and was thoroughly impressed! It covers just like a medium coverage foundation and to my surprise - it's totally buildable. When layered it 100% covers redness and hyperpigmentation without looking cakey. I find that it blends in best when used with a buffer brush and it leaves an incredibly smooth finish. I'm not going to lie to you,  it's a pricey item at $38 but it's definitely worth it. They give you a lot of product in each tube so it will last you a while. My only complaint is that there are a limited amount of colors available. You can mix and match to create shades but I wish there was a little more variety.

It not only looks good in person and in photographs but also translates beautifully onto motion cameras. I loved it so much that I utilized it on several models for BET's "Rip the Runway" this past February, and they looked incredible. I'm never letting this product go!


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