Monday, August 19, 2013

Cocktail Inspired Makeup, A New Kind of Happy Hour

As a NYC Makeup Artist I find that at times it can be difficult to grab my attention. Inadvertently, I’ve adapted a “seen it all, heard it all” way of thinking when it comes to basically everything. On a trip to Duane Reade to replenish face wipes, I came across a makeup display that made me stop and stare in awe. The line was called Tini Beauty and the beauty products are all based on cocktails – cheers! I had never seen high end makeup in a drug store before, especially something as cool as this. The concept was uniquely brilliant and the visual merchandising was so fascinating that you have no choice but to be intrigued. Reading the product names made me laugh out loud because I felt like I was being transported into a cocktail lounge for real. With names such as Ameretto, Cuba Libre, and Sloe Gin Fizz I couldn’t help but smile. There was no way that I was leaving that drug store without some product. Along with my face wipes, I picked up some items from the Liptini and Eyetini lounge and proceeded to checkout.

I couldn't wait to get home and play with my Tini Beauty goodies, I had no idea what to expect so I was really curious. I immediately fell in love with an ultra-intense black mascara called Black Russian. The mascara volumizes and lengthens the lashes incredibly without causing clumps. Another clear standout was Liqueur Lip and Cheek Stain in a gorgeous red color called SoCo (as in the liqueur Southern Comfort). In the past I’ve had issues with stains being blotchy but the SoCo color applied evenly. My very favorite item was and still is the Eye Cordial Cream Shadow Tint that also doubles as a base to build color intensity. I became instantly obsessed with the shade Dirty Martini which is a pretty, shimmering olive green color. In the daytime it can be worn on the top lid for a pop of color, at night it can be applied to the top and bottom lid with dark liner for a smoky effect.
Overall, the Tini Beauty lounge serves up fun libation-based cosmetics that are sure to wet any makeup lover’s whistle. With such a whimsical idea it could be easy to mask an inferior product with smart branding, but Tini Beauty still delivers on quality. As usual I’m going to keep it real, although it can be found in Duane Reade drug stores it is not priced like typical drug store makeup. Being that Tini Beauty is a higher end brand its price reflects that. Most of the products are about $18-$24 per item. They’re highly pigmented which means you don’t need to use much, so in my opinion they are completely worth the money. Do yourself a favor and visit the Tini Beauty cocktail lounge at a participating retailer or at their online store, you’ll thank me later!


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