Monday, August 5, 2013

Lights, Camera, Flashes! Tarte Mascara for Gorgeous Lashes

99 Problems, but my lashes ain't one!

There isn't a single woman living in the western world who desires more facial hair... Or is there?  I have been fascinated with lashes for a very long time.  It all started with my mom.  Growing up she would always comment on other people's lashes and so for me it became a symbol of beauty.  My mom wasn't the only one enamored and nowadays lashes are a big "to-do".  It used to be that a couple of quick coats of mascara was all anyone needed.  But now its mascara, falsies, lash lengthening serums and even lash extensions.  If you're like me, then you want to stay as natural as possible while still looking effortlessly striking.  While lash extensions intrigue me I wind up just sticking with mascara.  So six months or so ago I was at work and I noticed my eyes constantly felt blurry.  Fearing a mascara induced blindness I immediately began the hunt for effective, more natural mascara.  Turns out, it isn't that hard to find.  Whether you worship at the house of Ulta, Sephora or Bloomingdale's, you've heard of Tarte.  Tarte is that brand with all the woods and deep purple hues on all of their packaging.  Well, they aren't just pretty to look at... Tarte is known to be "eco-chic" and cruelty free.  They've even trademarked the phrase "High performance naturals".  It doesn't get any better than that.

So, for the first few months I was using their "lights, camera, lashes" mascara.  And let me tell you, it was really getting the job done. But just as I was swearing to I'd never try another product, I came across the eye lash fountain of youth.  Literally, it's the gold standard and it comes conveniently in a gold quilted tube.  The "lights, camera, flashes" line is even better than the first if you can believe it.  Let me tell you what qualifies a mascara as the gold standard. 

1. The Brush.  The brush needs to be firm with the right amount of bristles that evenly distribute the product. 
2.  The Color.  Now, I like to get crazy sometimes and throw some super wild colors onto my lashes but I get a little confused when there are 4 different blacks some browns and a few blues.  I really start to over think it and before you know it I'm squeezing my stress ball and snapping and the sales girl with the perfect lashes who doesn't even wear mascara anyway.  Tarte, as far as I know, just has one color.  None of that black, off-black, blackest black, jet black nonsense.  
3. The Product.  This is the most important.  I want fuller and longer lashes that are slightly curled.  That's right ladies, the Holy Trinity.  I want it all and I want it now.  
4. Price.  I spend a good deal of money on my makeup but how much is too much?  I'd say the higher end lines shouldn't run you over $24.  Yes that's a tad pricey but if the brush is right then you'll be able to use it sparingly.  If the product is good you won't require too many coats and you won't need to reapply. 

As part of their Spring 2013 line, the "lights camera flashes" product is still pretty new.  But it seems to be selling pretty quickly. Tarte has a loyal following and before it was released women were waiting on the edges of their seats.  It is a price hike in comparison to it's $19 predecessor but I think it speaks for itself.  And if you're feeling a touch more frugal these days definitely snag the still affective "lights camera lashes" strain.   Either way, with a little bit of Tarte you can bet on traffic stopping (not vision stopping) lashes.


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